Parula Creative
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Selected work. For your viewing pleasure.
  • Web
  • Substance

  • Clintonville Outfitters

  • Express Fall Sweeps
  • Express Holiday
  • Packaging
  • Pottery Barn
  • Long's Horseradish
  • Display
  • Substance
  • Print
  • Express Advertising
  • Terrain at Styers
  • Big Sur Wedding

I have worked with Substance since 2007 when I joined the team as a Merchandising Intern. Since then I have designed supported the launch of their current shopsubstance.com site, and have done various side projects with them.

For this particular project, Substance was looking for an upgrade to their existing scarfscription program in time for mothers day 2010. They wanted to feature a variety of new spring scarves in an fresh and editorial way.

The final outcome was a campaign that played off the color of the scarves and the various shapes and textures inherent to each one.

Jill Kellett - New Orleans, LA - 2010